Europe’s leading home security brand Securitas Direct, “Verisure Yourself”, an iPhone app designed to deal with “so-called-friends” posting unflattering photos and comments on social networks. The app uses humor to address the serious issue of online abuse, sending fictional character Sgt. Verisure to give violators a lesson on online manners. The app is a bridge to the the company’s new technology concept Verisure — “Alarms with IQ” and is used as a device to establish a dialogue with young adults that is looking to build their career with the company. Users are invited to learn more about the company culture and job, supported by a series of web documentaries that connects them to the Verisure social community on Facebook and and YouTube.

The Mobile Life was selected by it’s creative partner Join The Carnival in Stockholm to produce the smartphone app, watch the promo video