ABSOLUT VODKA introduces the new Drinkspiration, a highly sophisticated, free drink application for iPhone. The app learns your taste over time, and provides you with personal drink recommendations – it’s just like a world-class bartender in your pocket. With more than 500 drink recipes you’re never short of inspiration. A great companion at the bar and the perfect tool at home, the app guides you to new areas of your flavor palette, and can deliver a drink recommendation in just one second. Always updated with on-trend content, Drinkspiration will inspire you to think beyond the usual.

The Mobile Life was part of the production team by assignment from the digital agency Great Works.