HK Express new native app drives mobile bookings above 20%
Hong Kong and Singapore. 19 September 2016

New fully native mobile apps streamline booking and journey flows
HK Express have selected The Mobile AirlineTM platform as their new mobile passenger experience. The fully native mobile apps takes full advantage of the iOS and Android platform possibilities. The apps enable search, book, check-in and ability to enjoy app specific promotions and discounts.
Mobile is an increasingly important revenue channel for airlines. But according to a study by Jumio, 40% of travellers have abandoned a mobile booking process due to poor user experience. For example slow page loads and lack of pre-filled information. A great native app experience is becoming mission critical for airlines to stay competitive and grow.
Philip Dietlin, General Manager eCommerce, said, “We chose The Mobile Airline™ from The Mobile Life due to the strong track record in delivering an intuitive and consistent user experience. It is important for us to offer a fully native app suite and we have already seen a great increase in mobile revenues. During peak periods they exceed 20% of our total bookings!”
Christopher Magnani, CEO of The Mobile Life, said, “We are proud to welcome HK Express as customer of The Mobile Airline and look forward to continue to launch innovative new features and drive revenues even further”

About HK Express
Independent flight statistic monitoring website has already recognised HK Express for its top On-Time-Performance (OTP) rate. The airline has become a leader in the Hong Kong aviation industry by concentrating on low fares, best-in-class on-time performance and safety while revolutionizing air travel throughout the Asia market. The airline also received a “7-star safety rating”, the highest ranking possible from, an independent, industry-respected research group. HK Express flies to 18 of the most popular destinations in Asia, including the newly-launched routes to Hiroshima in Japan. Besides Yangon and Mandalay in Myanmar and Luang Prabang in Laos, it is also expected to launch Guam and Saipan in 2016. With its fast growing fleet and enticing number of destinations, HK Express has flown 3 million Guests – a major achievement that attests to the popularity of the airline.

About The Mobile Life
With offices in Sweden and Singapore,The Mobile Life (TML) is a truly international mobile technology company specializing in airline mobility. The Mobile Life combines cutting edge user experience with attention to quality and uptime required by mission critical systems.
TMA (The Mobile Airline) is the leading mobile booking platform for airlines that has been developed and refined over 4 years to deliver a proven, fully native mobile app providing the most intuitive user experience and end-to-end reliability. The result is higher booking and ancillary conversion rates. Major international airlines such as Tigerair, Scoot, Volotea, Volaris and Frontier depend on TMA to drive their mobile revenue streams. TMA has millions of active downloads with hundreds of millions of dollars in sales processed.

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